How much do you really think about the quality of your printing?
In most organisations, it’s not a huge consideration. Printing — be it collateral, presentations or everyday documents — is seen as more of a necessary evil to be handed off to the new guy, rather than something to be taken seriously.
And there are still many organisations that see taking a considered, experienced approach to print management as an excessive expense — when it fact it is actually very cost-effective.
In previous posts we’ve already spoken a lot about the risks of printing disasters if you don’t have a good approach to print management. Instead, today I’m talking about the benefits of effective print management and what it can do for your organisation.
‘What is effective print management, and why do I need it?’
Effective print management is the comprehensive and expertly-handled printing capability of your organisation. It includes:
- The specifications of your collateral — margins, colours, stocks, structure etc.
- The budget for printing and the allocated resources required.
- Time management of shipments, delivery and orders.
- Knowledge of equipment, technology advances and printing capabilities.
- Knowledge of how print interacts with design.
Why would you need it?
is, relying on an inexperienced staff member to manage printing often leads to disaster.
You need print management because — like I’ve said before — your brand reputation can be on the line. And key to remember is that if you’re taking an ad-hoc, ‘as-you-need-it’ approach to print, you are definitely not saving money.
I’ll get into the cost-saving aspects of having consistency, expertise and efficiency a bit later on, but for now let’s have a look at the 3 key benefits of print management.
3 key ways effective print management improves your organisation
- Quality assurance
Pixelated, faded or cut-off images and collateral should be avoided at all costs, lest you find yourself with low-quality prints that would poorly reflect your brand quality.
But if you have someone around who can establish and maintain strict printing parameters — for example, consistency in colours, sizes and stock — then you can guarantee that your prints will add to the professionalism and reputation of your organisation.
- Security, authorisation and visibility
Worried about people taking advantage of their free-reign over printing? Is Rhonda from HR using your printing budget to print flyers for her side business?
When you’ve got a lot of people with printing access, unfortunately there’s plenty of opportunity for printing budgets and quantities to get out of hand.
Managing printing means setting limits over the budgets and printing amounts of each individual staff member. It doesn’t mean micro managing, turning into Big Brother, or not trusting your staff — it just means that you’re resting easy knowing that your budget is under control.
- Increased Productivity
If you’re currently taking an ad-hoc approach to printing, you might have realised that it’s weighing you down — but you might not realise how much.
Typically, organisations who take a scattered approach to printing have a significantly higher drain on productivity when compared to those with strong print management.
With a strong approach, your staff are freed up from time-consuming printing tasks and can instead focus on their actual role — improving the quality of their own work and the bigger picture aspects of your business.
How updating printing saved one company thousands
To demonstrate the benefits of altering your approach at printing, here’s a true story from one of our customers:
A law firm thought they were getting a great deal when a friend of a friend offered to handle all their printing for a low price — so they leaped on the offer.
However, the printing approach was ad-hoc and disorganised, which meant that their business cards were the wrong colour (a situation that’s all too common), the folders were not fit for purpose and, in general, the printing process operated on a one-off approach.
Then they called Inkifingus. After speaking with us, we made them aware of the huge savings they could be making if they took a more effective approach to print management — through simple ordering systems, expertise in cost-effective manufacturing, and templated business cards and letter heads.
The result? We saved them at least $5 a unit. For an organisation the
ir size, that’s thousands of dollars a year.
Not only that, but we ensured that all their collateral was consistent across all their sites — so that all their branding was aligned and professional.
Print management can be easy with Co-sourced Printing
In short: a strong approach to print management will genuinely benefit and improve the daily operation of your organisation. It’s more cost-effective, it makes your job easier and more efficient, and ensures accuracy and professionalism.
Inkifingus can help you achieve effective print management with our co-sourced printing services. With us, you gain an expert printer that’s dedicated to ensuring you get a top-quality, cost-effective service. With us, you get improved:
- Streamline print processes
So, if you know that lacking print management can result in disaster, and that there are numerous benefits if you do have it — what are you waiting for?
Contact Inkifingus today if you would like to know more about the benefits that co-sourced printing can offer your business.
Or, if you’d like more information on Inkifingus’ extensive range of products and services, you can download our product brochure here.